Mumbai: BGauss Electric Scooters, which works in the Electric Vehicle (EV) category has launched its latest digital film on the launch of BGauss RUV 350. BGauss has introduced a new category of two-wheeler EV’s – RUV and the film’s core message is to highlight its features.
The entire campaign has been conceptualised and executed by Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems. Admatazz has worked in-sync with the team at BGauss, understood the requirement and coined the term RUV, which stands for Rider-UV. The brand aims to create an entire new category in the EV two-wheeler sector with this launch.
The BGauss RUV 350 is the latest electric scooter from the manufacturer. It comes in three variants: 350i EX, 350 EX and the 350 Max. The RUV 350 comes at a price starting from Rs. 1,09,999 (ex-showroom).
The film released also emphasises the outstanding features of the scooter like the 16-inch big alloy wheels, a full metal body, an in-wheel hyperdrive motor etc., while also focusing on the fact that it’s an entire new category in the sector. The film has been directed by ace ad film director Srikanth Kandala.
Priyanka Kabra from BGauss said, “The BGauss RUV 350 represents our continued commitment to redefining urban transportation. Admatazz has once again captured the essence of our brand with this campaign, highlighting the unique features of our new category of EVs. We are thrilled with the collaboration and the excitement it’s generating on digital media.”
Yash Chandiramani, founder, chief strategist Admatazz said, “The latest work for BGauss is one of the most exciting campaigns we have executed in recent times. Apart from being a new category in bikes, the RUV 350 is a unique urban transportation option. The intention was to capture the essence in the film while highlighting its distinct features and telling a story that would connect with today’s commuters. We are pleased with the outcome and its impact.”
Link to film –
