Mumbai: Garage Worldwide has on boarded Raj Nair as Chief Creative Officer. Nair joins Garage Worldwide with the intent of making the agency even more renowned for its creative prowess. With over 30 years of rich experience in the advertising industry, Nair’s role will involve steering the creative and strategic direction of the agency, ensuring that it continues to deliver outstanding work for its clients.
Nair transitions to Garage Worldwide from Madison BMB, where he served as Chief Executive Officer and Chief Creative Officer. His wealth of experience across diverse categories and his leadership in creative thought are expected to greatly enhance Garage Worldwide’s offerings.
His advertising journey spans over three decades, during which he has garnered numerous accolades for his creative contributions. His career includes stints at renowned agencies such as HTA, Enterprise, Contract, and Madison, where he has worked on a wide array of brands including Cadbury, Shoppers Stop, Asian Paints, HSBC, Jockey, and Bajaj Auto, among others. His work has been recognised at both national and international levels, with awards from prestigious shows like Cannes Lions, One Show, and the New York Festival.
Nair’s passion for creativity is evident in every project he undertakes, drawing inspiration from his love for good work and the thrill of seeing ideas come to life. This passion also earned him the title of Covid Humanitarian Hero by IAA India for his #TheWorldNeedsABreather initiative during the pandemic.
Sanjay Deshmukh, CEO, Garage Worldwide, expressing his enthusiasm, said, “Raj Nair coming on board has given us a tremendous advantage in strategic thinking and creative leadership. The sheer experience of handling diverse categories is already benefiting our young strategy and creative team to put out really fabulous work.”
Raj Nair, Chief Creative Officer, Garage Worldwide, said, “I’ve known Raj Kamble, founder and CCO, Famous Innovations, for years. Two things stand out when you meet him: his passion for advertising, surpassing even our country’s love for cricket, and his relentless ambition to build Famous Innovations and Garage Worldwide into unstoppable forces. Famous Innovations is already well-known, and after talking with Raj, I wanted to help create the same buzz for Garage Worldwide, their digital agency. The energy of true independence is palpable at both Famous and Garage. My approach has been simple: ideate, create, innovate, and grow, with agility and humility, while constantly questioning, understanding, and acting on behalf of clients, brands, and consumers. Having worked at agencies like Enterprise, Contract, and Madison, I understand the entrepreneurial spirit that demands accountability from the leadership team.”
Nair added, “At Garage, we already have great brands and we’ve hit the ground running with new businesses in interesting categories. Sanjay (Deshmukh), the team, and I bring media-agnostic, hybrid, and diverse capabilities to our approach. We ensure that our creative solutions are effective for our brands and build trust with our clients. Recently, Garage Worldwide partnered with Miami Ad School to host a Portfolio Evening, where industry leaders reviewed young talents’ work. In short, Garage is revved up and ready to go. Come along for the ride.“
