New Delhi: Haldiram’s has launched a campaign with the slogan, “Ganpati ke Geet Gaao, Aur Modak ka Swaad Ghar Laao,” featuring a new range of modaks for Ganesh Chaturthi, allowing people to share the beloved prasad taste.
Ganesh Chaturthi celebrates new beginnings, wisdom, and prosperity in India with the cherished modaks, symbolizing love and devotion as blessings from Lord Ganesha.
Haldiram’s introduced a delightful range of modaks, such as Moti Choor, Assorted, Premium Assorted, Coconut, Moong, Khoya, and Kaju, as part of the “Ganpati ke Geet Gaao, Aur Modak ka Swaad Ghar Laao” campaign. These modaks are made with premium ingredients to preserve their traditional flavors.
Speaking on the occasion, Kailash Agarwal, President – Retail, Haldiram’s, said, “Ganesh Chaturthi is close to the hearts of millions, and modaks are an integral part of the vibrant celebrations. With our campaign ‘Ganpati ke Geet Gaao, Aur Modak ka Swaad Ghar Laao,’ we aim to bring the authentic taste of Ganpati’s prasad to homes across India. Our range of modaks aims to showcase the rich culinary heritage and diversity of our country and treasured moments that bring families together during this special festivity.”
The special modak range will be in Haldiram’s stores, online, and on platforms like Zomato for celebrating the festival with blessings.
