In a strategic move to enhance its Fast Moving Electrical Goods (FMEG) business, Polycab India Limited has appointed Amit Sethiya as Lead – Category Marketing – B2C. In his new role, Sethiya aims to create sharper marketing narratives that resonate with consumers and further solidify the brand’s position in the market.
Expressing his enthusiasm on LinkedIn, Sethiya stated, “I am delighted to share that I have joined Polycab India Limited as Lead – Category Marketing – B2C. I hope to receive continued support, guidance, and love from all my connections, mentors, and friends in my latest role to achieve new professional milestones.” He emphasized the importance of collaboration, looking forward to integrating with the talented teams at Polycab to contribute to the brand’s mission of connecting everyone to a brighter, safer, and greener future.
Sethiya brings with him over two decades of extensive experience across various sectors, including steel, real estate, and consumer electronics. Most recently, he served as the Head of Marketing for Syska, where he oversaw marketing initiatives for a broad range of FMEG product lines, including LED lighting, personal care appliances, and smart home products. Prior to his tenure at Syska, he spent eight years at Tata Housing, gaining valuable insights into market dynamics and consumer behavior.
With his robust background and strategic vision, Sethiya is well-positioned to drive Polycab’s marketing efforts forward, leveraging his expertise to meet the evolving needs of consumers in the fast-paced electrical goods market.
