Mumbai: JioCinema has partnered with Skyscanner for Jeeto Dhan Dhana Dhan contest during Bangladesh’s tour of India, offering interactive experience for fans during live sports streams.
Participants in the partnership stand a chance to win travel vouchers, discounts for travel, and various prizes during each matchday of the series. Jeeto Dhan Dhana Dhan, launched during the 2023 TATA IPL season, quickly gained popularity with over 100 million users and 2 billion plays. Winners have received numerous rewards, such as cars, motorcycles, Smart TVs, gold vouchers, consumer durables, and discount coupons.
JioCinema’s ongoing efforts with Skyscanner, notably Jeeto Dhan Dhana Dhan initiative, tap into India’s gamification trend. This innovative approach blends affiliate marketing with strong engagement, offering partner brands a platform for impactful branding combined with measurable performance.
“We are proud to have Skyscanner present Jeeto Dhan Dhana Dhan for the India v Bangladesh T20I series,” said a Viacom18 Spokesperson. “Through Jeeto Dhan Dhana Dhan we have gamified content in meaningful ways for sports viewers and are thrilled that Skyscanner sees value in this proposition. To pick Jeeto Dhan Dhana Dhan as their first major partnership for Indian audiences affirms the faith and forward-looking opportunities that brands see in it as a platform.”
Commenting on the partnership, Glosinda Goes, APAC lead for Affiliate and Performance Partnerships at Skyscanner said: “We’re excited to partner with JioCinema as an affiliate partner on their popular Jeeto Dhan Dhana Dhan contest. Through this innovative gamification platform, we’re offering cricket fans a chance to win travel vouchers while enjoying the excitement of the match. This collaboration is a fantastic way to engage with our Indian audience and showcase the value of Skyscanner’s travel services.”
During each India-Bangladesh match, users can win prizes. Holding their phones vertically or horizontally, a chat box will appear with a question and options before every over, offering travel vouchers from Goibibo, Paytm, and Happy Fares.
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