MUMBAI: Bollywood actress Soha Ali Khan has partnered with PureSense, an up-and-coming skincare brand from the house of Marico to bring a revolutionary product to life. Introducing the PureSense Watermelon Burst Glow Face Serum—a dermatologically and clinically tested serum designed to light up your skin this festive season with its unique moisture-lock technology and long-lasting hydration, delivering visible results in just 3 days*.
In a digital film, Khan reveals the secret to her glowing skin: the pink, shimmer-infused face serum, beautifully packed in a stunning glass bottle. Enriched with the dual action of 2% hyaluronic acid, 100% real Watermelon extracts this serum gives an instant hydration boost for that coveted ‘glass skin’ look. The Japanese rice extracts further team up with the key ingredients to ensure 72-hour skin hydration claims the company.
The film looks to highlight her holistic approach to achieving glowing skin complete with her regular workouts, healthy eating habits and taking care of her skin while adapting to its ever-changing needs. “As an artist, maintaining radiant and healthy skin is crucial, but true beauty comes from taking care of oneself both physically and emotionally. The Watermelon Burst Glow Serum by PureSense is my go to solution for days when my skin needs a quick, natural glow. It not only provides intense hydration but also enhances my natural glow, allowing my skin to breathe and shine without heavy makeup. PureSense has something to offer for everyone based on their needs—whether it’s bright, glowing, revived or clear skin.”
As part of their new campaign, ‘P.S. I Love Your Skin,’ PureSense expands its viral Watermelon Burst Glow Face Serum line with three additional serums, each targeting specific skin concerns:
Grapefruit Squeeze Radiance Face Serum with 15% Niacinamide, Vitamin C & Glutathione Complex | to Brighten and illuminate the skin.
Rosehip Revive Face Serum with 0.3% Retinol | To Reduce fine lines and wrinkles caused by aging.
Guava Groove Acne Clarifying Face Serum with 2% Salicylic Acid | To fight blemishes and control excess oil.
PureSense added that it is on a mission to redefine beauty standards by creating skincare products that are made in India. Using ingredients—like real fruit extracts—combined with proven actives, PureSense offers skincare solutions. These clinically tested serums are just the beginning of what the brand says is its move to challenge the dominance of expensive skincare products, making premium skincare accessible to all.
“Our goal is to empower people with products that delight the senses and deliver glowing results. By using ethically sourced ingredients and innovative in-house formulations, we’re making high-quality skincare available to everyone – without compromising on performance,” said Garima Dikshit, business head, PureSense, Marico.
Catch the digital film on PureSense:
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