Mumbai: The Indian Outdoor Advertising Association (IOAA) has joined the global movement Essays for Peace to commemorate UN International Peace Day. As part of this initiative, a glowing candle symbolizing peace and unity was displayed on digital screens at noon across India for five minutes by various digital out-of-home (OOH) partners, mirroring similar displays worldwide. The image, devoid of words or logos, served as a universal call for hope and solidarity, highlighting the urgent need for peace in today’s world.
In India, the initiative saw significant participation from major OOH media companies, including Network Advertising, Wallop, Laqshya Media, and many others. Together, they brought the campaign to life across multiple locations such as Delhi, Mumbai, Chennai, and Kolkata. The successful display of the candle in diverse regions demonstrated the Indian OOH sector’s capability to mobilize effectively for important international initiatives.
Globally, the action spanned several cities in New Zealand and concluded in Honolulu, Hawaii. IOAA’s involvement reflects its commitment to aligning the Indian OOH industry with international standards through collaboration with the World Out of Home Organization (WOO), showcasing the sector’s ability to engage on a global stage.
Pawan Bansal, Chairman, Indian Outdoor Advertising Association & Chief Operating Officer – Jagran Engage – A Unit of JagranPrakashan Limited said “IOAA is delighted to mark International Peace Day as part of the global initiative and movement, “Essays for Peace.” This initiative is not only relevant and essential in today’s world but also part of IOAA’s broader mission to integrate into the global World Out of Home community, aiming to elevate the Indian out-of-home industry to international standards.
Going forward, we will witness several such events on the Indian Out of Home platform. One key initiative being spearheaded by IOAA is the plan to make OOH India an eco-friendly and sustainable industry, with the goal of achieving ad-net zero by 2030.”
Looking forward, the Indian Out of Home platform will organize several upcoming events. A key initiative spearheaded by IOAA aims to make the OOH industry in India eco-friendly and sustainable, with a goal of achieving net-zero emissions by 2030.
