India: Global marketing and communications firm FINN Partners has partnered with the World Travel & Tourism Council (WTTC) to lead global communications for the launch of the ‘Together in Travel’ community. This initiative will be unveiled at the WTTC Global Summit in Perth this October. FINN Partners will handle content creation, PR, SEO, and digital advertising as part of its corporate communications strategy.
The WTTC is a key authority on the economic and social impact of travel and tourism, advocating for sustainable growth and working with governments and communities to highlight the sector’s value. The ‘Together in Travel’ community specifically targets small and medium enterprises (SMEs), which comprise 80% of the global travel industry, providing tools and resources to help them grow and amplify their voices.
This vibrant, free-to-join community will later introduce paid membership options and aims to empower SMEs through meaningful connections, valuable insights, and tailored learning programs to navigate a competitive landscape.
FINN Partners’ communications efforts will involve its purpose and social impact teams along with its global travel teams, aiming to raise awareness and engagement for this vital network tailored to SMEs in both emerging and developed markets.
Julia Simpson, WTTC President & CEO said,“SMEs form the backbone of our global tourism industry and their role in driving growth and innovation is undeniable. By partnering with FINN Partners on the ‘Together in Travel’ community campaign, we are leveraging their communications and storytelling expertise globally to amplify the voices of SMEs, ensuring they have the sustainable support and visibility needed to thrive in today’s competitive landscape.”
Matthew Upchurch, Vice Chair of Membership at WTTC| Chairman & CEO of Virtuoso, said “As the founder of a membership organisation myself and a long-time member of WTTC I am delighted to see our joint vision becoming a reality and these important voices being given a platform on the global stage. The ‘Together in Travel’ by WTTC willelevate our role as the voice and advocate for the private sector.I am excited to see the value the WTTC and Together in Travel subscribers will bring to each other as the community thrives.
Debbie Flynn, Managing Partner, Global Travel Practice Leader at FINN Partners expressed enthusiasm for the partnership, stating, “At FINN Partners, we have always believed in the transformative power of travel. By collaborating with the WTTC on the ‘Together in Travel’ community, we are excited to be leading the campaign which will inspire confidence in the future for this critical part of our sector and ensure sustainable partnerships, growth and resilience” Flynn is leading the account alongside a team of 10 across practices and markets, including in India, APAC, Europe, and the U.S.
