New Delhi: Baseline Ventures, a sports marketing and talent management company, has signed two-time Olympic Bronze Medallist Harmanpreet Singh. As the exclusive representative for the Indian men’s hockey team captain, Baseline will handle all his commercial engagements, including brand endorsements, sponsorships, digital partnerships, and licensing.
Harmanpreet, renowned for his exceptional drag flicking skills, was the top goal scorer in the recent Paris Olympics, netting 10 goals in just 8 matches. With 205 goals in 234 international appearances, he joins the ranks of legendary Indian hockey stars Major Dhyan Chand and Balbir Singh Sr. He has contributed to historic Olympic campaigns, secured victories at the 2023 Asian Games, Asia Cup, and Junior World Cup, and has been named FIH Player of the Year in both 2021 and 2022.
Tuhin Mishra, Managing Director and Co-Founder of Baseline Ventures, expressed his excitement about the association, stating, “We are extremely delighted to announce the signing of ‘sarpanch’ Harmanpreet Singh to our list of elite athletes across sports. Harmanpreet has proved himself as an elite level athlete and a strategic leader. He created history as a two-time Olympic medallist, and we are thrilled to work with him to bring to life some amazing campaigns that align with mutual vision.”
Harmanpreet Singh also shared his excitement partnering with Baseline Ventures, “I am super excited to partner with Baseline Ventures and work with this talented team. Baseline Ventures are known to be leaders in the sports marketing space, and I hope to work with them on creating valuable as well as exciting campaigns.”
Through collaboration with various sports and athletes, Baseline Ventures enhances the visibility of elite athletes by creating strategic and impactful partnerships with brands, ensuring maximum engagement with the right audiences.
