Mumbai: Uber, the global ride-hailing leader, has unveiled its latest brand campaign featuring renowned actors and father-son duo Jackie Shroff and Tiger Shroff. This initiative aims to reshape public perception of urban mobility by highlighting how Uber simplifies travel, allowing users to focus on their time rather than transport logistics.
The campaign showcases a range of Uber products, including Uber Moto, Uber Auto, Uber Intercity, and the newly launched Uber Shuttle. It emphasizes the convenience of booking a ride on demand, particularly for younger generations accustomed to Uber’s presence throughout their lives, contrasted with older generations who faced commuting challenges.
A recent survey by Censuswide revealed that 89.8% of respondents define an easy commute as simply tapping their phone to book a safe and convenient ride. Among younger respondents aged 18 to 25, 76.8% agreed that technology has transformed their travel experiences, with a close 72% of those over 45 sharing the sentiment.
The campaign creatively pairs Jackie and Tiger Shroff to illustrate the stark contrast between past and present transport experiences. This collaboration marks the first time the duo has appeared together in a commercial brand campaign.
At its core, the campaign tells a compelling intergenerational story that captures the evolution of urban commuting, juxtaposing historical struggles with today’s ease of travel.
Produced by Fuel Content and conceptualized by FCB India, the integrated campaign will run for approximately 20 weeks across various platforms, including OTT, TV, online video, out-of-home advertising, and digital/social media. The campaign also includes innovative activations to directly engage consumers.
Uber’s new initiative not only promotes its services but also reinforces its commitment to enhancing urban mobility for all demographics.
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Production Team:
- Director: Vasan Bala
- Production agency: Fuel Content
- Creative agency: FCB India
- Media agency: EssenceMediacom
- Strategic partners: Special Australia
- Photographer: Avinash Gowariker
