Mumbai: Sterlite Power, a global developer of power transmission infrastructure and solutions, has announced the appointment of Rasika Joshi as the Head of Marketing Communications. With over 20 years of experience in corporate communications, crisis management, and digital strategy, Rasika joins Sterlite Power following key roles at HDFC Bank and CoinDCX.
In her new position, Rasika will oversee all aspects of marketing and communications, including media relations, internal communications, digital strategy, and brand positioning. She will collaborate closely with various stakeholders to ensure that communication strategies align with Sterlite Power’s business objectives.
Ruhie Pande, Group CHRO and Group Chief of Marketing and Communications at Sterlite Power, expressed enthusiasm about Rasika’s appointment, stating, “We are pleased to welcome Rasika to lead our Group’s Marcomm function. Her diverse expertise will be invaluable in enhancing our corporate reputation.”
Rasika Joshi shared her excitement about joining Sterlite Power, noting, “I am thrilled to be part of a group recognized for its innovation and dedication to shaping India’s power infrastructure. I look forward to leading efforts in creating a differentiated brand positioning and deepening stakeholder engagement initiatives.”
Rasika holds a master’s degree in commerce and economics, along with a diploma in Mass Communication specializing in Public Relations, equipping her with the skills necessary to drive strategic communications and brand growth at Sterlite Power.
