Mumbai: Lowe Lintas, one of India’s leading brand-building agencies, is pleased to announce the appointment of Kapil Batra as President of its Mumbai office, effective immediately. His addition completes the creative leadership team at Lowe Lintas Mumbai, with the objective of elevating the agency’s creative output and continuing its legacy of impactful, culturally relevant work.
Kapil Batra will report to Prateek Bhardwaj, Chief Creative Officer (CCO), as the agency aims to strengthen its creative and strategic vision. With over two decades of experience in the advertising industry, Kapil has a proven track record of creating iconic campaigns, having held leadership positions at Wieden + Kennedy India and McCann Erickson.
His notable body of work includes the celebrated “PayTM Karo” campaign, the heartwarming “Share a Coke” series, the timeless “Mirchi Sunne Wale Always Khush (Rudaali),” Yatra.com’s “Ehsaan mat lo, discount lo,” Happydent’s “Dikha Bateesi kar baat achhi si,” and the widely acclaimed “Dettol Soap Bubbles” activation. Kapil’s creative contributions have earned recognition at prestigious awards, including Cannes, D&AD, Clio, One Show, Spikes Asia, and Effies.
Prateek Bhardwaj, CCO of Lowe Lintas, commented, “Kapil embodies the spirit of Lowe Lintas—total commitment to creative excellence and a collaborative, team-first approach. His legendary work for PayTM, Perfetti, and Coca-Cola speaks for itself. I am confident that his creativity will inspire our team to reach new creative heights. With Kapil alongside Sarvesh Raikar, Madhu Noorani in Mumbai, Vasudha Misra in Delhi, and Arpan Bhattacharyya and Litna Das in Bangalore, our senior creative leadership team is now complete and ready for the future.”
Kapil’s appointment comes at a pivotal time for Lowe Lintas as the agency seeks to enhance its creative offerings and expand its presence in the Indian advertising landscape. The agency is dedicated to crafting brands for the future through profound cultural insights and storytelling that transforms how brands connect with audiences and create impact.
On his new role, Kapil Batra stated, “Joining Lowe Lintas as President of the Mumbai office is an incredible opportunity to be part of an agency that consistently pushes the boundaries of creativity. With a rich legacy of creating work that is not just memorable but also meaningful, I am excited to contribute to this vision and collaborate with Prateek and the immensely talented team to create campaigns that resonate with audiences and make a real difference for our clients.”
