MUMBAI: Interactive Avenues, the digital arm of IPG Mediabrands India, has won the social media mandate for Home Centre, the destination for home-makers seeking to create their dream homes. This win follows a competitive multi-agency pitch and will be managed by the agency’s Bengaluru office.
With a robust presence of 95 stores across India, Home Centre is a pioneer in the organized home sector, offering a wide range of products including furniture, home furnishings, accessories, bed and bath items, and kitchenware—all at affordable prices. Interactive Avenues will lead the brand’s social media strategy, focusing on innovative and engaging content designed to drive consumer interaction and growth.
The agency plans to leverage strong influencer partnerships, deep platform expertise, and effective community-building strategies to enhance brand loyalty and create a significant impact.
Commenting on the partnership, Shikha S Mazumdar, Head of Marketing & Visual Merchandising at Home Centre India, said, “Social media plays a pivotal role in today’s digital-first world, and we are excited to leverage Interactive Avenues’ proven expertise in this field to amplify our brand’s visibility and foster deeper connections with our consumers.”
Sindhu Janardhan, Senior Creative Director at Interactive Avenues, expressed enthusiasm about the collaboration: “We are delighted to join forces with Home Centre, a brand synonymous with stylish and premium home collections. We will utilize our digital and creative expertise to craft authentic, human-centric content that enhances brand equity and increases purchase consideration.”
This strategic partnership is set to strengthen Home Centre’s digital footprint and position it as a go-to choice for home-makers in India.
