Mumbai: Posterscope India has launched an impactful Out-of-Home (OOH) campaign to promote Intel’s cutting-edge Core Ultra AI processor at the iconic Turner Road Junction in Bandra, Mumbai. The campaign features seven strategically placed billboards surrounding a central display, designed to engage the tech-savvy audience.
Conceptualized and executed by Posterscope, a specialist agency under dentsu India, the campaign highlights six key features of the Intel Core Ultra AI chip: Performance, Productivity, Creativity, Enhanced AI Experience, Battery Efficiency, and Security. Each billboard weaves these attributes into a compelling narrative, emphasizing Intel’s commitment to next-generation technology and innovation.
Turner Road Junction, known for its heavy foot traffic and significant dwell time, served as the ideal location for this high-visibility campaign, which ran for seven days. Targeting affluent consumers and professionals, Intel aimed to reinforce its leadership in technological innovation by showcasing the Core Ultra AI chip as a feature-rich, high-performance solution.
Imtiyaz Vilatra, Managing Director of Posterscope India, commented on the campaign: “We aimed to create a memorable, immersive brand experience for Intel at one of Mumbai’s busiest locations. By harnessing the power of contextual OOH, we successfully amplified Intel’s visibility and created a synergy between cutting-edge technology and creative OOH execution.”
Apurva Jani, Marketing Director for Intel India, added, “As Intel, it is important for us to educate consumers about the latest innovations in the PC world. As part of this campaign, it was our aim to drive awareness for the AI PC category not just for Intel, but for the overall ecosystem. This unique opportunity allowed us to successfully reach out to the right target groups at the right time aligned to the festive buying season.”
This campaign represents a strategic effort to elevate Intel’s brand visibility and engage consumers in a dynamic, impactful manner.
