Mumbai: Zydus Wellness, renowned for its sweetener brand Sugar Free, is making a strategic entry into the packaged foods segment with the launch of Sugar Free D’lite cookies. This new product line is designed to provide consumers with guilt-free indulgence, offering sweet treats without added sugar, perfect for those looking to satisfy their sweet cravings while maintaining a healthy lifestyle.
To enhance its reach and appeal, Zydus has partnered with Bollywood superstar Shahid Kapoor, a fitness icon known for his commitment to a disciplined lifestyle. This collaboration aligns perfectly with the brand’s mission to promote responsible sweetening. The Sugar Free D’lite cookies are already making waves internationally and are now available in India in three enticing flavors: choco chip, yummy berries, and mocha hazelnut.
Tarun Arora, CEO of Zydus Wellness, stated, “With increasing health consciousness among Indian consumers, there is a growing demand for tasty yet healthy packaged foods. As we embark on this new phase of growth, our focus is on innovation that bridges the gap between taste and health. Our Sugar Free D’lite cookies have proven popular in global markets, allowing consumers to enjoy the joy of eating without compromising on their fitness goals. Shahid Kapoor embodies our brand’s ethos, making him an ideal ambassador to convey our message of guilt-free indulgence.”
Shahid Kapoor expressed his enthusiasm about the partnership, emphasizing the importance of aligning with brands that reflect his values. “This collaboration is about promoting a balanced lifestyle and healthier options without sacrificing taste. Sugar Free D’Lite cookies are a delicious snack that I trust, and one of my favorites is the Choco Chip variety—no added sugar, just pure indulgence,” he shared in a recent Instagram reel.
As Sugar Free continues to revolutionize how people enjoy sweetness, the launch of D’lite cookies marks an exciting new chapter in their journey, reinforcing their commitment to providing innovative products that enhance the lives of health-conscious consumers.
