Mumbai: Marico Limited’s Parachute Advansed Jasmine Hair Oil has launched an exciting new campaign, #IssDiwaliChamakUtho, just in time for the Diwali festivities. This heartwarming campaign captures the essence of family reunions during the festival, focusing on the joy and glow brought by children returning home from their studies or jobs.
In a unique offering this festive season, Parachute Advansed Jasmine Hair Oil will be available with a complimentary Santoor Abhyang Glow Soap, presenting consumers with a complete beauty solution for Diwali. The campaign emphasizes that while the hair oil enhances shine and beauty, the Santoor soap ensures radiant skin, making it an ideal combination for the celebrations.
Somasree Bose Awasthi, Chief Marketing Officer of Marico Limited, commented on the campaign, saying, “We recognize how special homecoming is for both parents and their children, and our film beautifully captures the essence of this joyful reunion during festivities. This Diwali, we’ve introduced a festive combo offer where Parachute Advansed Jasmine Hair Oil will come with Santoor Abhyang Glow Soap, providing a complete beauty solution with shiny hair and radiant skin. The film’s message, ‘Iss Diwali Chamak Utho,’ perfectly reflects the spirit of the festive season and our commitment to delivering innovative beauty solutions.”
The campaign will be widely promoted across television, digital, and social media platforms, ensuring extensive reach and engagement with consumers.
