Mumbai: Navin’s, a builder renowned for developing green buildings, has partnered with actor Dushara Vijayan for their latest campaign titled ‘Unga Veedu – Love ah, Arranged ah?’. Launched during the festive season, the campaign features the rising star of South Indian cinema, captivating audiences with its unique narrative.
In the ad, Dushara begins by evaluating a potential groom, only to pivot the story toward how Navin’s homes resemble a love-at-first-sight experience. She articulates that choosing a home is akin to finding the perfect partner—one that checks all the right boxes, blending modern comforts and lifestyle appeal for younger buyers with traditional values cherished by older generations.
Navin Kumar, Managing Director of Navin’s, elaborated on the campaign’s concept: “Partnering with Dushara aligns with our philosophy of creating homes that leave a lasting impression. The concept of ‘Unga Veedu – Love ah, Arranged ah?’ cleverly illustrates the blend of wit and realism in home buying. Just like in relationships, a home should evoke feelings while also meeting practical needs for families.”
He added, “At Navin’s, our homes are ‘arranged to perfection,’ ensuring unmatched quality and value. With prime locations, impeccable designs, and sustainable features, our properties exemplify excellence. Our commitment to transparent processes, timely delivery, and over 1,275 quality checks solidifies our reputation as a trusted name in the industry.”
The ad film serves as both an engaging pitch and insightful commentary on the benefits of choosing ready-to-move-in homes. It emphasizes Navin’s properties located in Chennai’s rapidly growing neighborhoods, including Valasaravakkam, Medavakkam, and Thirumudivakkam. With prices starting at just ₹44 lakh, these homes alleviate the financial stress of pre-EMI payments and the wait for construction, allowing buyers to move in immediately and avoid paying both rent and EMIs.
As Navin’s continues to lead with innovation and customer trust, this campaign featuring Dushara Vijayan stands out as an engaging marketing effort that resonates deeply with home buyers.
