Mumbai: Being Human Clothing has launched its latest campaign, ‘Do It in Denim’, an innovative initiative aimed at redefining sustainable fashion. This campaign underscores the brand’s commitment to eco-friendly practices by featuring denim made from recycled cotton and polyester, presenting a conscious choice for style-savvy consumers.
In a continued effort to minimize environmental impact, the ‘Do It in Denim’ collection showcases denim pieces crafted with a blend of recycled materials. This approach not only reduces the reliance on virgin materials but also helps to significantly cut down on waste.
“At Being Human Clothing, we believe that fashion can be both stylish and sustainable,” stated Vivek Sandhawar, COO at Being Human Clothing. “Our ‘Do It in Denim’ campaign reflects our dedication to creating clothing that is trendy yet kind to the planet. By utilizing recycled materials, we are taking meaningful steps toward a more conscious future, all without compromising on quality or comfort.”
The ‘Do It in Denim’ collection boasts a variety of fits to cater to diverse styles and preferences, ensuring there’s something for everyone:
For Men: Rugged Yet Refined
Helium: Skinny Fit – For those who prefer a sleek, tailored look.
Neon & Argon: Slim Fit & Cropped Slim Fit – Classic styles offering versatility and movement.
Krypton: Straight Fit – A timeless cut for a relaxed yet polished vibe.
Beryllium: Bootcut Fit – Retro charm with a modern twist.
Radon & Organesson: Relaxed Anti Fit & Joggers – Comfort meets street-savvy style.
For Women: Bold and Chic
Caesium: Skinny Fit – Figure-hugging and stylish for the modern woman.
Rubidium: Straight Fit – A blend of classic appeal and casual ease.
Radium: Bootcut Fit – Retro silhouettes with contemporary flair.
Scandium & Strontium: Cargo and Wide Leg Fit – Effortless style for the comfort-seeking woman.
The ‘Do It in Denim’ campaign encourages everyone to make conscious choices without sacrificing style. From casual outings to formal events, this denim collection supports the brand’s mission of conscious fashion, ensuring that customers can express their individuality while contributing to a sustainable future.
