Mumbai: Hundo Pizza has launched a dynamic hyperlocal marketing campaign to celebrate the opening of its fifth store in Malad, Mumbai. The initiative aims to generate excitement through localized and personalized touches that resonate with the community.
To enhance awareness of this new location, Hundo Pizza has teamed up with Admatazz, leveraging their expertise to craft a quirky and memorable campaign. The strategy incorporates Hundo Pizza’s fun tone of voice, infused with local flair, including playful references to Malad, lighthearted jabs at competitors, and even advertisements in Gujarati, the regional language.
The campaign will be promoted across various digital platforms, social media, and paid media, as well as through traditional offline channels such as flyers.
Yash Chandiramani, Founder and Chief Strategist at Admatazz, remarked, “The idea behind this activity was to create buzz in a fun and quirky manner that connects with the core target audience of the brand. We tailored the campaign with local references and the preferred language of the Malad community.”
Kabir Moorjani from Hundo Pizza added, “As we establish our presence in Malad, one of Mumbai’s most vibrant food neighborhoods, we wanted to create excitement among local residents. This hyperlocal campaign is designed to connect with young, busy individuals looking for a quick and delicious meal. We are thrilled with the creative direction that Admatazz has taken for this campaign.”
Hundo Pizza, currently on an expansion spree, plans to open more outlets in the future, continuing to utilize a blend of online and offline strategies to create buzz around its brand.
