MUMBAI: Nikon India, a 100% subsidiary of Nikon has unveiled its ‘Diwali Candids with Nikon’ campaign. This initiative looks to celebrate the heartwarming, often unnoticed moments that make Diwali magical. While the festival is filled with lights, fireworks, and vibrant celebrations, this campaign shines a spotlight on the candid, joyful moments of love, friendship, and togetherness that unfold behind the scenes, capturing the true essence of Diwali.
Sajjan Kumar MD Nikon India said, “The true beauty of Diwali lies in the unspoken emotions and quiet moments of connection that often get lost amidst the grand festivities. With ‘Diwali Candids with Nikon,’ we want to highlight those priceless, spontaneous moments that truly define the festival. Nikon’s role extends beyond just capturing images—we help preserve the heart and soul of celebrations, allowing people to relive the warmth, joy, and togetherness of Diwali for years to come.”
Deepak Agarwal, executive creative director, Magnon EG+, the creative agency behind the campaign, remarked, “Our goal was to move beyond the traditional portrayal of Diwali and focus on the essence of the festival—the candid moments of love, laughter, and shared experiences that usually go unnoticed. Nikon’s cameras are perfect tools to capture these subtle, beautiful emotions, and through this campaign, we hope to inspire people to look at Diwali in a new light.”
The Diwali campaign film beautifully captures the joy of meaningful moments that make the festival truly special—whether it’s the warmth of early morning rituals, the fun of making sweets together, or the shared laughter while decorating the home. Shot entirely with the Nikon Z6III by renowned Nikon Creator Ranjan Zingade, the film showcases the camera’s exceptional video capabilities, advanced features, and superior video quality. Through this campaign, Nikon highlights how the Z6III allows users to effortlessly capture these heartfelt memories and transform them into cherished keepsakes that will bring smiles and joy for years to come.
To further enhance the festive celebration, Nikon India is offering attractive deals on select mirrorless models, until 31 October, 2024. Customers can enjoy discounts of up to Rs. 30,000 and benefit from easy EMI options. Nikon’s latest addition Z6III is available for Rs. 2,23,990 (MRP Rs. 2,47,990) with zero down payment and interest-free EMIs and Instant Cashback of 5% up to INR Rs. 10,000/-* (Terms and Conditions applied) till 31 October, 2024.
Additionally, the Nikon Z8 comes with zero down payment and zero interest valid until 31 October, 2024. Nikkor lenses also feature flexible EMI plans with tenures of 18 or 24 months, allowing customers to upgrade their gear this Diwali.
