MUMBAI: Harfun, a men’s workwear brand has concluded a travel campaign #MilesAheadInEveryThread. The campaign highlighted travellers’ challenges and looked to position Harfun clothes as an innovative and effective solution. The campaign featured collaborations with two social media persionalities and a DVC with cricket commentator Jatin Sapru. The main campaign video went live on 27 Sep 2024, during World Tourism Day.
#MilesAheadInEveryThread aimed to showcase how Harfun’s workwear goes beyond the traditional office setting, offering solutions for modern corporate travellers. The social media personalities shared their experiences through engaging content and demonstrated how Harfun’s products addressed common travel pain points.
Key Highlights of the Campaign:
Collaborations: Harfun collaborated with Escape to Landscapes, a travelling couple; and Rohan and Richa Shahi, photography SMEs, to create authentic and relatable content.
DVC with Jatin Sapru: A DVC featuring Jatin Sapru brought the campaign to life, showcasing the versatility and durability of Harfun’s workwear.
Highlighting the fabric technology: Harfun uses advanced fabric technology that they build in-house to imbue their clothes with advanced features like wrinkle-resistance, anti-odour and moisture-wicking properties, 4-way stretchable fabric etc. They have developed proprietary technologies like 6X SmartTech°, IQ° Tech, Advanced ZeroSweat° Tech etc.
Addressing Travel Challenges: The campaign focused on solving problems such as packing efficiently, staying comfortable during long journeys, and looking professional in various settings.
Product Showcase: Harfun’s features that ease long travel hours, including wrinkle resistance, 4-way stretchability, ultralight and breathable fabric, and moisture-wicking and anti-odour tech, were highlighted throughout the campaign.
Saurabh Agrawal, co-founder, CEO said, “When we created the WorkWear category and then changed it completely into WorkWear 2.0, we knew the audience we were targeting. These are people who are not bound by their 9 to 5. They achieve more, they work more, they travel more. And they can’t afford to compromise on the way they present themselves. With our clothes, we have made it easier than ever before for them to travel on the clock, round the clock and do more, everyday.”
