Mumbai: Rediffusion, a leading name in the advertising and marketing landscape, has announced the appointment of Rishu Verma as the Agency’s Senior Vice President and the CEO of its newly launched vertical, Konjo. This specialist agency will focus on providing strategic insights and brand assistance to Indian startups, helping them scale to new heights.
Based in Mumbai, Rishu will oversee several of the Agency’s existing businesses while leading Konjo. His role will encompass driving business growth, managing operations, and nurturing client relationships across his portfolio.
With nearly two decades of experience in the advertising sector, Rishu joins Rediffusion from dentsu Malaysia, where he served as Integrated Client Partner for major clients including Toyota and Telekom Malaysia. During his tenure, he played a pivotal role in stabilizing and growing these top-tier brands.
Rishu’s diverse background includes notable stints at leading agencies such as Ogilvy, JWT, Leo Burnett, and BBDO. He has also contributed to TATA Motors, where he was responsible for marketing its entire range of commercial vehicles across India. His expertise spans several well-known Indian brands, including Cadbury (Perk, 5 Star, Gems), Vodafone, ITC Tobacco brands, and TATA Tiscon Rebars.
Carol Goyal, Executive Director of Rediffusion and head of Konjo, expressed her enthusiasm for Rishu’s return. “Rishu comes back to Rediffusion enriched with global experience. We are confident he will provide exceptional leadership to our clients at both Konjo and Rediffusion, leveraging his extensive cross-category experience,” she stated.
Reflecting on his new role, Rishu remarked, “Returning to Rediffusion feels like coming back home. Under the previous leadership of Diwan Arun Nanda and Ajit Balakrishnan, as well as the current leadership of Dr. Sandeep Goyal, I have always been afforded opportunities to enhance my learning curve as a marketer, whether on the client side or through international exposure. Rediffusion is an iconic creative company known for building some of the most recognizable brands in India, and I am excited to continue that legacy.”
