Zee TV’s iconic music reality show, Sa Re Ga Ma Pa, has returned, continuing its legacy of nearly three decades and captivating audiences nationwide. This season features a dynamic panel of mentors—Sachin-Jigar, Sachet-Parampara, and Guru Randhawa—along with hosts Vipul Roy and Salman Ali, who bring fresh energy to the competition.
Contestants have impressed both audiences and visiting celebrities like Kartik Aaryan, Vidya Balan, Tripti Dimri, and Shilpa Shetty with their remarkable performances, showcasing versatility that resonates deeply.
Building on compelling content, Sa Re Ga Ma Pa 2024 has become a prime platform for advertisers, securing a record 23 sponsors this season. The innovative integration strategies effectively weave brand narratives into the contestants’ emotional journeys, enhancing audience engagement.
This season’s sponsors span multiple industries, including FMCG, automotive, and consumer durables. Notable partners include Birla Opus Paints as Title Sponsor, with Chocolate Horlicks and Cadbury Celebrations as Co-Presenting Sponsors. Other sponsors include Smith & Jones Pasta Masala, Catch Masale, and Clinic Plus Shampoo as Co-Powered By sponsors, alongside Vicks Double Power, Garnier Super UV Sunscreen, and more as Special Partners.
ZEE5 has also formed exclusive partnerships with leaders like Birla Opus Paints and Airtel, reinforcing its position as a premier OTT platform. The integration of brands like Manyavar Mohey and Lux Lyra during the festive season has created engaging connections with audiences.
The show’s success stems from Zee TV’s comprehensive 360-degree media strategy, ensuring sponsors benefit from multi-platform presence:
- Television: Integrations occur during live performances, judging segments, and behind-the-scenes content.
- ZEE5: Interactive ads, branded content, and seamless integrations connect sponsors with tech-savvy audiences.
- Social Media: Engagement across Instagram, Facebook, Twitter, and YouTube allows sponsors to reach viewers in real-time, enhanced by campaigns and influencer partnerships.
Ashish Sehgal
Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue at Zee Entertainment Enterprises Limited, stated, “We are proud to have brought back Sa Re Ga Ma Pa with an impressive lineup of 23 sponsors. Our innovative brand integration across platforms creates meaningful connections between brands and audiences.”
Mangesh Kulkarni, Chief Channel Officer of Zee TV, added, “The 2024 season has resonated with audiences, thanks to our fresh mentors and exceptional talent. Our commitment to thoughtful content innovations has attracted advertisers who recognize our platform’s power. We thank our viewers and sponsors for their continued support.”
With a blend of musical brilliance, content innovation, and a robust media strategy, Sa Re Ga Ma Pa continues to elevate the standards of music reality shows in India.
