Mumbai: VWO, an experimentation and experience optimisation platform, has announced a strategic partnership with LS Digital, an integrated Digital Business Transformation (DBT) company. This collaboration aims to empower Indian brands to elevate their digital experiences, drive business growth, and optimise customer journeys through data-driven insights and testing.
The partnership combines VWO’s cutting-edge capabilities in A/B testing, user behaviour analytics, personalisation, and conversion rate optimisation with LS Digital’s expertise in Media, Creative & Communication, Data & Insights, Tech & Innovation, UI/UX, and CX/EX. Together, the two companies will offer brands an integrated solution to enhance their digital presence, scale conversions, and optimise customer interactions effectively.
Through this collaboration, LS Digital’s clients will gain access to VWO’s comprehensive and advanced platform, enabling them to uncover valuable insights into user behaviour, run tests across web and mobile platforms, and personalise experiences at scale. The combined efforts will help businesses unlock deeper customer engagement and drive growth through enhanced digital experiences.
Santosh Shukla, CEO – UI/UX at LS Digital, commented on the partnership, stating, “At LS Digital, we are always looking for strategic partnerships that give our clients a competitive edge in the rapidly evolving digital landscape. By collaborating with VWO, we are able to bring world-class experience optimisation solutions to Indian brands, empowering them to create seamless and impactful customer journeys. This partnership allows us to combine our expertise in digital business transformation with VWO’s powerful platform, delivering superior value that drives sustainable growth and customer loyalty.”
Sparsh Gupta, CEO of VWO, shared his enthusiasm, saying, “We are excited to partner with LS Digital to extend our experience optimisation capabilities to a wider array of businesses. LS Digital’s strong background in digital transformation aligns perfectly with VWO’s mission to help brands make data-backed, informed decisions that improve customer experiences and drive long-term growth. Together, we can deliver even more value to our shared clients.”
The strategic alliance is set to enhance user experience across multiple devices, enabling brands to deliver superior, engaging experiences and unlock their full growth potential. With the combined strengths of VWO’s industry-leading optimisation tools and LS Digital’s comprehensive digital transformation framework, brands will be better equipped to navigate the evolving digital landscape and stay ahead of the competition.
