MUMBAI: Smytten, a product discovery and trial platform, celebrates nine years with the launch of its #TryItAll campaign. Driven by the insight that Gen Z craves variety, personalisation, and convenience, this campaign embraces the generation’s love for discovering new products in a way that’s both affordable and risk-free.
For a generation raised in the digital era, the fear of better options (FOBO) and a desire for personalised experiences are key drivers in how they approach choices. Smytten empowers users to explore trending lifestyle products through affordable trial packs backed by 100% cashback. This experience it explains satisfies Gen Z’s need for variety and helps them make informed, value-conscious decisions—all while keeping up with the latest trends across beauty, wellness, and lifestyle. This approach enables them to explore without the pressure to commit, tapping into their curiosity and providing a space where exploration feels rewarding.
To bring the #TryItAll experience to life, Smytten has partnered with actress and model Apoorva Arora, actor Taaruk Raina and actress Kritika Bhardwaj for a series of short films. Each film features a young protagonist frustrated by limitations in choices until they find Smytten, where trying everything isn’t just a dream but a reality. These stories reflect Gen Z’s desire to explore openly and the excitement that comes from having true freedom to choose, embodying Smytten’s commitment to empowering discovery.
Reflecting on Smytten’s journey, Swagata Sarangi, co-founder Smytten, said, “When we founded Smytten, our goal was to change how people discover products by creating a platform that truly encourages exploration. Over the years, we have grown alongside our users, embracing their need for choice and personalisation. With #TryItAll, we celebrate this journey. Partnering with talented young artists like Apoorva, Taaruk, and Kritika for this campaign felt natural, they represent the same spirit of curiosity and openness that Smytten stands for. They bring our message to life, making the journey of trying and exploring products feel even more relatable.”
Siddhartha Nangia, co-founder Smytten, “At Smytten, we understand that for today’s consumers, having the freedom to try is just as important as making the final purchase decision. We have created a space where discovery feels effortless and genuinely enjoyable. This anniversary is more than a milestone; it’s a reminder of our ongoing mission to redefine discovery and create new ways to bring excitement to the experience of choice.”
In celebration of its anniversary, Smytten also introduces special perks, including:
Nine Trial Points for Rs. 199
Freebies with every trial order
Up to 90% off on trending brands
Smytten claims to have a community of over 20 million users
