MUMBAI: Leucine Rich Bio, a microbiome company conducted a Happy Gut Mission campaign. The aim was to educate people on the role of gut health. This campaign looked to bring gut health to the forefront, offering personalised insights that aim to empower individuals to make informed dietary and lifestyle choices. Through influencer collaborations, surveys, and interactions with the nutritionists, #HappyGutMission looked to raise awareness and inspiring healthier habits.
To understand the people’s perception of gut health, Leucine Rich Bio conducted a BugSpeaks gut health Quiz and survey to test the microbiome and gut health knowledge, helping to better understand the importance of gut health targeting journalists, nutritionists, and the influencers. The survey reveals notable gaps in awareness and habits affecting gut health. Sleep deprivation is common, with 56.8% of workers sleeping only 5-6 hours, which can harm gut health. Additionally, 51.4% of individuals consume minimal fruits and vegetables, impacting microbiome diversity, and 32.4% rarely exercise, raising risks for digestive issues. Notably, 29.7% report frequent antibiotic use, which can disrupt gut flora, and 45.9% don’t prepare probiotics rich fermented food at home, missing a simple way to support gut health. Together, these trends suggest a need for better awareness and lifestyle adjustments to support gut health and overall well-being.
As part of the #HappyGutMission, top influencers from the health, wellness, and lifestyle sectors shared their insights on the importance of gut health over social media. Their posts highlighted the critical connection between gut health and overall wellness, encouraging thousands of followers to learn more about maintaining a balanced gut microbiome. This influencer activity created a ripple effect, with the public actively engaging with the campaign and spreading the message.
In this campaign, Bugspeaks aimed to donate 50 bottles of Rychbiome, a probiotic supplement developed to promote optimal gut health. This initiative was part of the company’s ongoing commitment making gut health accessible to underprivileged communities. By providing access to quality probiotics, Leucine Rich Bio is not only contributing to individual health but also to the broader mission of improving public health.
“We are truly thrilled with the success of the #HappyGutMission campaign. The overwhelming response from influencers, health experts, and the public has exceeded our expectations. This campaign has been an incredible opportunity for us to contribute meaningfully to public health education, aimed at empowering communities with knowledge and tools to make better dietary and lifestyle choices. We are grateful to everyone who participated and helped bring attention to the importance of a healthy gut, which we believe is foundational for a healthier society,” said Dr. Debojyoti Dhar, co-founder, director Leucine Rich Bio.
