Saatchi Propagate, an advertising agency, has appointed Minti Memaya as Vice President. Memaya, who joined the agency two months ago, brings over 15 years of experience in client servicing, business leadership, and marketing across various industries.
In her new role, Memaya is set to drive growth and innovation for Saatchi Propagate. Reflecting on her journey so far, Minti shared her excitement about the transition in a LinkedIn post: “It’s been 2 months since I joined as Vice President at Saatchi Propagate, and I’m thrilled to share how incredible this journey has been so far! The past two months have been filled with exciting challenges, impactful work, and a company culture that truly stands out. Saatchi Propagate fosters an environment of collaboration, and unwavering support—a place where ideas are valued and growth is encouraged. With every adversity, the answer lies in courageously moving forward with faith. Growth happens when we embrace change, adapt, and take bold steps towards the future.”
Before her current role, Minti served as Associate Vice President at FCB Kinnect, where she honed her expertise in client servicing and business leadership. Her career also includes stints at AutumnGrey (Autumn Worldwide) as AVP – Client Services from 2019 to 2022, and at Black White Orange Brands between 2018 and 2019. Additionally, Minti held the position of Senior Manager – Client Servicing at Pentagon Events & Activations from 2016 to 2018.
Earlier in her career, Minti worked with several prominent organizations, including Candid Marketing, Right Picture Company, UTV Productions, and Mobile 2 Win, where she gained valuable experience across various facets of marketing and client management. She began her professional journey as a Counsellor at EDU World in 2003.
With a proven track record of driving growth in ATL, BTL, digital marketing, and advertising production, Minti’s leadership at Saatchi Propagate is expected to play a pivotal role in enhancing the agency’s client relationships and expanding its market footprint.
