New Delhi: ABP Network has reinforced its leadership in the latest Comscore Rankings for both MMX and VMX, remaining the most preferred destination for news across digital platforms, including websites, apps, CTVs, and YouTube.
In the Comscore VMX leaderboard for September 2024, ABP Network emerged as the #2 publisher in India with a reach of 122 million unique users. This significant achievement surpassed major competitors like India Today Group, Zee Digital, and Times Network. The top position on the Comscore VMX ranking highlights ABP Network’s dominance in Video On Demand (VOD) and LIVE TV consumption, especially led by YouTube.
In addition, ABP Network secured the 6th spot in the Comscore MMX leaderboard for October 2024 with a reach of 97.8 million unique visitors, ahead of NDTV and Times Network, solidifying its position across websites and app properties.
The latest data from Comscore VMX for September 2024 also revealed that ABP Network garnered a remarkable 1.2 billion views, maintaining its standing as one of India’s most trusted news sources.
ABP Ananda, the Bengali-language news channel, has further cemented its leadership position in video engagement, amassing 285 million views in September 2024. This feat not only positions ABP Ananda as the #1 choice for Bengali-language publishers but also underscores its consistent audience appeal. With viewers consuming over 800 million minutes of content, ABP Ananda’s performance in the Bengali media landscape is unmatched, surpassing the combined viewership of its closest competitors.
In the Marathi market, ABP Majha also retained the #1 spot, achieving a reach of 18 million viewers and 270 million views in September 2024. ABP Majha continues to dominate the Marathi news sector, maintaining over 50% higher reach than its nearest competitor, which reflects its consolidated position, particularly in the lead-up to, during, and after the crucial Maharashtra Assembly Elections.
