Mumbai: Ultra Play OTT, a Hindi-exclusive streaming platform from the renowned Ultra Media & Entertainment Group, has launched an exciting new campaign, ‘Binge Wednesdays,’ turning midweek evenings into a cinematic celebration. This November, Ultra Play offers a curated lineup of regional blockbusters, world cinema with a Hindi twist, and Hindi-exclusive premieres that cater to every taste.
With South cinema enjoying a meteoric rise in popularity across India, Ultra Play is tapping into this trend by offering Hindi-localized versions of some of the finest South Indian blockbusters and original web series for the first time. These films and series, originally in Tamil, Telugu, and other regional languages, have now been carefully curated and localized to offer an immersive experience to Hindi-speaking audiences. This move allows Ultra Play to further bridge the gap between regional cinema and pan-Indian audiences, making rich storytelling accessible without language barriers.
Notable releases on Ultra Play this November include the Hindi digital premiere of Sab Moh Maaya Hai, starring Sharman Joshi and Annu Kapoor, as well as the thrilling Anya’s Tutorials web series and the romantic comedy Richie Gadi Pelli (Game of Secrets).
Here’s what’s in store for ‘Binge Wednesdays’ this November:
- Sab Moh Maaya Hai (Drama): Directed by Abhinav Pareek, this touching drama, starring Sharman Joshi and Annu Kapoor, explores the complexities of father-son relationships set in the small town of Ujjain. It delves into a clash of ambitions and responsibilities, highlighting the emotional nuances of family dynamics. This Hindi digital premiere brings a unique small-town narrative to a larger audience, making it a must-watch for drama lovers.
- Anya’s Tutorials (Horror/Thriller): A gripping paranormal thriller originally in Telugu and Tamil, Anya’s Tutorials is directed by Pallavi Gangireddy and stars Regina Cassandra, Nivedhithaa Sathish, and Sameer Malla. The web series follows Anya, a social media influencer whose fame turns into a terrifying experience as strange events unfold in her home, witnessed by her online followers. This thriller promises a spine-chilling ride for horror fans, now available in Hindi.
- Richie Gadi Pelli (Romance/Comedy): A delightful romantic comedy from Telugu cinema, Richie Gadi Pelli brings together love, laughter, and drama. Directed by K.S. Hemraj, the film is set in Ooty during a destination wedding where a revealing game of truth or dare exposes hidden secrets. The film features an ensemble cast, including Sathya SK, Chandanaraaj, Naveen Neni, Kishore Maarisetty, and Praneetha Patnaik, offering an emotional rollercoaster for audiences to enjoy in Hindi.
Rajat Agrawal, COO & Director of Ultra Media & Entertainment Group, expressed his enthusiasm for the new campaign, saying, “With Binge Wednesdays, we aim to redefine midweek entertainment by blending the best of regional cinema, global classics, and fresh Hindi storytelling. Our promise of ‘Har Pal Filmy’ ensures that Ultra Play delivers timeless stories, thrilling new releases, and diverse content that resonates with viewers everywhere.”
Ultra Play is quickly becoming a leader in the OTT space with its extensive library of over 2,000 iconic Hindi films spanning decades, showcasing timeless gems from Bollywood legends like Guru Dutt, Raj Kapoor, Subhash Ghai, and Vidhu Vinod Chopra. In addition to weekly premieres, the platform offers carefully curated collections such as Evergreen 90s, Bollywood Jodi Classical Gems, and Top Retro Collections, ensuring that there’s something for everyone.
Ultra Play also features a curated selection of world cinema, dubbed in Hindi under the section Firangi Tadka. From gripping thrillers to epic romances, Firangi Tadka brings global movies to Indian audiences, all in the comfort of their preferred language.
Subscribe to Ultra Play for ₹199/year for ad-free streaming of ‘Har Pal Filmy.’
