MUMBAI: ASG Eye Hospitals, which offers eye care across India, has launched a new brand campaign centered around its updated positioning, ‘Only The Best’.
Conceptualised by Flying Cursor Interactive, a strategic creative agency, headquartered in Mumbai, the campaign reflects ASG’s uncompromising commitment to excellence across its 160+ super-specialty hospitals in 85+ cities. With ‘Only The Best’, ASG aims to set a new standard in eye care, showcasing its dedication to advanced technology, top medical talent, and a patient-first approach.
“At ASG, 99.9% is not enough – we deliver 100% excellence. Our patients trust us to provide not just good treatment but the best possible care, and this campaign reinforces that commitment” said Dr Arun Singhvi, co-founder, chairman, MD ASG Eye Hospitals.
The campaign’s objective was to authentically communicate ASG’s commitment to maintaining the highest standards in every aspect of its operations. This meant bringing to life the expertise and advanced technology that ASG delivers every day, with a special focus on the dedication and precision of its doctors.
“This campaign breaks the mould in healthcare communication. We started with a question: How do we show ASG’s commitment to ‘Only The Best’? The answer was to simply show what ASG does daily—the advanced technology, the rigorous standards, and especially the doctors who, like top athletes, approach their work with intense focus and discipline. It’s that relentless drive that we wanted to bring to life in this campaign” said Shormistha Mukherjee, co-founder, chief growth officer Flying Cursor Interactive.
The ‘Only The Best’ campaign will be promoted across ASG Eye Hospitals’ communication channels, including digital, print, outdoor, and social media, ensuring a consistent message nationwide.
