Bangalore: Zepto, a consumer internet platform, has launched Jarvis, an innovative in-house advertising service aimed at helping brands and sellers on the platform boost brand visibility and sales through optimized campaigns. Jarvis enables both small and large brands to effectively target Zepto’s user base, increasing brand salience and driving sales.
Since its launch, Jarvis has already delivered over 15 billion ad impressions, contributing more than 4% of advertising income as a percentage of sales. This performance surpasses the industry benchmark for ad revenues in quick commerce, which stands at 3%-3.5% according to Bofa Global Research, 2024.
“Jarvis represents the convergence of quick commerce agility and advertising sophistication. We’ve engineered a solution that addresses the full spectrum of marketing challenges, from upper-funnel brand saliency to lower-funnel conversions, all powered by real-time insights. Our comprehensive suite of tools empowers brands with smart control and efficiency. Launching Jarvis in just 4 months shows the incredible collaboration between our engineering, data science, and product teams, pushing the boundaries of what’s possible in quick commerce through technology,” said Ashwinikumar Patil, VP of Product.
Jarvis is designed to provide up to 8x returns on ad spends for sellers on Zepto’s platform, offering brands a direct way to connect with users and foster long-term relationships. With its powerful features, Zepto is emerging as a key platform for brands to expand reach and drive sales.
“Jarvis is developed based on key insights from Zepto’s journey, and even in these early stages, we’re seeing sellers enhance product discovery and maximize ad spend returns. Jarvis will play a critical role in driving growth, especially for smaller businesses with limited resources, thanks to its intuitive and user-friendly interface,” said Koushik Kottamasu, Director of Engineering – Growth & Monetisation.
Zepto’s advertising solution is on track to reach a ₹1000+ crore annualized run rate by the end of FY25.
