Mumbai: Biz2X, a digital lending SaaS platform and subsidiary of Biz2Credit, has appointed Asif Khan as its new Vice President of Marketing. With over 22 years of global marketing experience, Asif is set to play a pivotal role in amplifying Biz2X’s presence and driving its global growth.
In his new role, Asif will focus on expanding Biz2X’s reach and scaling its end-to-end digital lending platform, which provides a unified journey for financial organizations—from customer relationship management to loan origination, loan management, and collections. With extensive experience in banking, technology, and software companies, Asif will work to strengthen the company’s market position across key global geographies.
Rohit Arora, Co-founder and CEO of Biz2Credit and Biz2X, expressed his enthusiasm about Asif’s appointment, “Biz2X’s cutting-edge AI and automation capabilities are reshaping the fintech sector in India and globally by fostering innovation and improving access to capital for businesses. We are thrilled to welcome Asif as Vice President – Marketing. His global expertise and experience with product software companies will play an instrumental role in strengthening Biz2X’s position in the global financial services space. This will further advance our mission to empower financial institutions and drive impactful growth.”
Asif Khan shared his excitement for the new role, saying, “I am excited to join Biz2X and contribute to its vision of disrupting the digital lending space both in India and globally. The company’s unified product offerings, powered by AI, ML, and data analytics, have already set new benchmarks in the fintech ecosystem.”
He added, “I aim to focus on driving strategic initiatives that accelerate business growth and reinforce a culture of excellence. With strong business leadership and a commitment to innovation, I look forward to playing a key role in furthering Biz2X’s vision of empowering financial institutions, banks, lenders, aggregators, and borrowers, ensuring they stay ahead in an ever-evolving business environment. Additionally, I aim to position Biz2X as an employer of choice.”
Before joining Biz2X, Asif Khan held leadership roles at several top organizations, including Newgen Software, The Manipal Group, GE Money UK, ICICI Bank, OM Kotak, and Sahara Computers South Africa. He brings a wealth of expertise in driving go-to-market strategies, enhancing customer journeys, and enabling sales across the fintech, banking, and technology sectors.
