MUMBAI: Hair & Care, Marico’s hair nourishment brand, has unveiled a new digital campaign addressing the challenges of DIY hair hacks. The campaign introduces a smarter solution to tackle damaged hair: Hair & Care Triple Blend.
The latest digital video commercial (DVC) illustrates the often chaotic results of DIY hair remedies. While natural remedies may seem appealing, they don’t always go as planned—especially when it comes to repairing damaged hair. The video portrays the DIY hair care failure, emphasizing the message: ‘Hair & Care as an easy solution to repair hair damage’ DIY solutions, although promising, tend to be messy and time-consuming. In contrast, Hair & Care Triple Blend offers a simpler alternative to repair damaged hair in a hassle-free way.
Somasree Bose Awasthi, CMO Marico said, “Our latest campaign aims to resonate with individuals dealing with hair damage who are frustrated with complicated or messy solutions. In today’s world, exposure to pollution and sun damage is inevitable, but the solutions don’t have to be complicated. While DIY hacks may seem like quick fixes, they often end up being more time-consuming. Hair & Care Triple Blend cuts through the clutter with its unique formula three unique ingredients: Aloe vera, Olive oil, Green Tea, delivering up to 100% damage repair in a simple, effective way. It’s the ultimate solution for nourished, healthy hair—minus the mess.”
The digital-first campaign creates content that looks to highlight the limitations of DIY methods while showcasing how Hair & Care Triple Blend repairs hair damage. With its triple-blend formula, the product nourishes, repairs, and revitalizes, leaving hair healthier, shinier, and easier to manage explains the company.
