Mumbai: Veefin Group, on its mission to become the Global No.1 Working Capital Technology Platform, has appointed Gitesh Karnik as ‘Chief Human Resources Officer’ (CHRO) and Saurabh Kanwar as ‘Chief Brand & Marketing Officer’ (CBMO). Both Gitesh and Saurabh will oversee their respective domains across the entire Veefin Group. In his new role, Gitesh will focus on optimizing HR strategies to enhance employee engagement and performance, while leveraging his extensive media and marketing experience of 25+ years, Saurabh will focus on elevating Veefin Group’s brand presence and driving innovative marketing initiatives.
Saurabh Kanwar brings a wealth of experience from his leadership roles at major media giants such as Star, Viacom, and Disney. Known for delivering pioneering content properties like MTV Roadies and Channel [v] Get Gorgeous, Saurabh’s expertise in brand and content solutions will be instrumental in leading Veefin Group’s brand strategy. His recent entrepreneurial endeavors include consulting for enterprise BFSI clients and co-founding Flarepath, a key independent content and digital marketing agency. At Veefin Group, Saurabh will be responsible for amplifying the company’s brand identity, crafting powerful narratives, and expanding its influence across global markets.
On his appointment, Saurabh Kanwar, CBMO at Veefin Group, commented, “To play a part in the journey of one of the fastest growing groups, at one of the most exciting times in the fintech space: what a thrill! Veefin, made in India and branded for the world, is poised to transform financial services across international markets. Innovative marketing and branding will help accelerate our mission.”
Gitesh Karnik, an accomplished HR leader with over two decades of experience, has previously held significant roles such as Chief People Officer at leading fintech companies and senior HR positions with Tata Capital and Magma Fincorp. Gitesh’s expertise lies in designing performance frameworks, building high-engagement workplaces, and leading strategic HR initiatives. At Veefin Group, Gitesh will focus on driving HR transformation, fostering talent growth, and embedding innovative HR practices to support the company’s expansion.
Gitesh Karnik, CHRO at Veefin Group, stated, “Veefin Group’s vision of growth is matched by its commitment to creating a work culture that attracts and nurtures top talent. I am excited to join a team that values innovation not only in business but also in the way we support and empower our people. Together, we’ll work to build a dynamic, high-performing workforce prepared to take on the challenges and opportunities in the fintech space.”
Raja Debnath, Chairman & Co-Founder of the Veefin Group of Companies, expressed, “We are glad to onboard Saurabh and Gitesh to our leadership team. Their extensive experience and proven track record in their respective fields will be imperative as we continue to innovate and expand our offerings across the ecosystem. With these appointments, we are further strengthening two key pillars of our growth – the brand, and talent.”
