MUMBAI: Freedom Healthy Cooking Oils has unveiled a new campaign that looks to bring its commitment to quality and hygiene to the forefront. This initiative serves as an extension of the Courtroom series.
The campaign takes viewers on a journey alongside Judge Tanikella Bharani, who is personally escorted by a senior representative from Gemini Edibles & Fats India (GEF India) – the makers of Freedom Healthy Cooking Oils to the brand’s manufacturing plant. The visit offers a behind-the-scenes look at Freedom Oil’s fully automated plant that it says ensures pure, high-quality sunflower oil.
As the actor Tanikella Bharani steps into the plant, he is amazed to witness the use of cutting-edge automation with complete packing integration at Freedom Healthy Cooking Oils plant. The refining of the imported crude edible oil is process done in the latest refinery from the Belgian Company Desmet Ballestra ensuring high standards of purity. GEF India is the only edible oil company which has an inhouse SKU making unit and an automated assembly line for packing the refined oil for the customers. The manufacturing and packaging process at GEF India is handled by advanced machinery, ensuring consistency and hygiene at all stages free from human touch. The Refined oil also passes through 101 stringent quality checks before it is packed. The plant strictly adheres to ISO and FSSAI guidelines, showcasing the brand’s steadfast commitment to quality and safety. The attention to detail and technology looks to highlight how Freedom Oil goes above and beyond to ensure its oil is pure, safe, and of the highest quality.
The campaign also highlights how Freedom’s commitment extends beyond quality. The plant’s quality checks, including above-ground effluent treatment for early detection of potential issues, underscore the brand’s dedication to maintaining high standards. These measures are integrated into the campaign, showcasing how Freedom Healthy Cooking Oils prioritises the health and safety of consumers.
P Chandra Shekhara Reddy, senior VP, sales and marketing, Gemini Edibles & Fats India , said, “At Freedom Healthy Cooking Oils, we are committed to setting new benchmarks in quality and hygiene. This campaign is a testament to our dedication to transparency and consumer trust, demonstrating how we prioritize purity at every stage of production. We are the only edible oil brand that has integrated a PET manufacturing unit for edible oil in our manufacturing line to ensure the complete hygine and quality of packaged Freedom Cooking Oil’s. We hope this initiative reinforces the consumers’ confidence in Freedom Healthy Cooking Oils and help them to make well-informed choices and recognize the value of choosing an oil that meets the highest standards of quality and safety.”
Chetan Pimpalkhute, GM Marketing, Gemini Edibles and Fats India said, “Our campaign is crafted to resonate with consumers by blending impactful storytelling with our core values of trust and excellence. Before accepting the role of the judge for the ‘Courtroom Advertisement’, Mr. Tanikella Bharani – the judge in the advertisement expressed his desire to visit our factory and reaffirm the quality and the state-of-the-art infrastructure claims made by Freedom Oil.
“We were delighted to showcase our state-of-the-art manufacturing unit with an automated assembly line from refining to packaging that is free from human touch. By providing an inside look at our rigorous standards and dedication to quality, we aim to empower consumers with the knowledge needed to make informed decisions that benefit their health and well-being. Freedom Cooking Oil is more than just a brand; it’s a promise of purity, innovation, and care that families can rely on every day.”
After completing the visit to the factory, Bharani is convinced with the safety, hygiene and quality standards at Freedom Refined sunflower oil. that the company said have made it the number one brand by volume sales in India (according to Nielsen IQ data (MAT) Feb, 2024).
