MUMBAI: Blinkit, the fast-growing on-demand delivery platform, has appointed Tejasvi Gulati as its new Creative Director. Gulati, who brings a wealth of experience in brand and creative strategy, joins from Jupiter, where he most recently held the position of Creative Team Lead for Product, Brand, and Copy.
Announcing the move on his LinkedIn profile, Gulati shared his excitement about the role with a witty remark: “Briefs will be delivered in 10 minutes. Creative briefs may take time. Creative Director at Blinkit!”
Gulati’s career spans a variety of leading organizations, where he has honed his expertise in brand and creative strategies. Prior to his role at Jupiter, he worked at Publicis Worldwide as a Senior Copywriter from 2019 to 2021. He has also held roles at prominent firms such as Dentsu Webchutney and MICA, where he served as Head of the Placement Committee.
With a background in diverse sectors, Gulati has a deep understanding of Brand Strategy, Go-to-Market Strategy, Creative Strategy, Public Relations, Performance Marketing, and Integrated Marketing. His career also includes stints at several notable companies such as The Free Spirit Project, Escorts Securities Ltd, KPMG India, Envision (the Photography Society of Shaheed Bhagat Singh College), and AIESEC, where he began his journey as Senior Brand Manager in 2012.
Tejasvi’s multifaceted experience and strategic approach will play a pivotal role in Blinkit’s mission to enhance its brand presence and creative initiatives in the fast-paced world of on-demand delivery.
