MUMBAI: Bajaj, which works in India’s consumer appliance industry has done a ‘Built for Life’ outdoor campaign. This initiative features 3D anamorphic technology, creating an experience on a hoarding at Garuda Mall, Bangalore. The campaign highlights Bajaj’s focus on product innovation, advanced features, and enduring durability. The aim is to present what it says is a bold vision of a modern and forward-thinking brand.
This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders. By showcasing the brand’s commitment to engineering and contemporary design, the initiative looks to position Bajaj as a leader in crafting appliances that blend technology for lasting toughness.
The centerpiece of the campaign is a series of captivating 20-second videos. Each begins with a metallic shutter, emblazoned with the Bajaj logo, sliding open to reveal a futuristic high-tech space. Against a backdrop of dynamic visuals, hero models are introduced through sleek 3D animations. These appliances come to life, rotating in 3D, before transitioning to their ideal placement in a consumer’s home.
The videos aim to shine a spotlight the top-of-the-line features of Bajaj’s durable range of products:
In Water Heaters: The newly launched Pentacle Digi (that comes with a remote and digital Display) water heater and the popular Contempo Water Heater with Marine Grade Glass Line Coating and 10 Years Warranty on the DuraAce Tank ).
In Mixer Grinders: The latest Evoque 4 Jar (1000 Watts) Mixer Grinder, made specially for kitchens in South India where all 4 jars are Military Grade jars and have the DuraCut Blade with Lifetime Warranty
Devika Sachdev – Head of Advertising and Brand Management Bajaj commented, “The ‘Built for Life’ anamorphic hoarding marks a new chapter in how we connect with our audiences. By using 3D anamorphic technology, we are not just showcasing our brand and our range of durable products but are in fact creating an immersive experience that reflects Bajaj’s vision of innovation and modernity. This campaign is about redefining how consumers see and engage with us in a rapidly evolving digital landscape.”
This campaign looks to build on Bajaj’s previous CGI-driven initiatives that look to resonate with modern, tech-savvy audiences. The ‘Built for Life’ campaign looks to exemplify Bajaj’s forward-thinking ethos, combining durability and innovation with a focus on what it says is design excellence. Amplified through digital channels, the campaign aims to bridge the gap between technology and practical, everyday use.
Through this approach, Bajaj is looking to reaffirm its commitment to creating appliances that not only meet the evolving needs of consumers but also integrate them into their lives—truly ‘Built for Life’.
