MUMBAI: Boult, an audio brand, is set to ring in Christmas and New Year’s with its new campaign #BOULTBEYONDJOY. A social-first campaign, #BOULTBEYONDJOY, aims to spread the season’s greeting through social media activities that will indulge users for 12 days beginning 20 December, 2024, and ending 1 January, 2025.
The series of contests on Boult’s social platforms will feature challenges from musical guessing games and creative storytelling to festive-themed activities that capture the magic of the holiday season. Each contest is designed to spread joy, encourage participation, and allow participants to win Boult goodies.
Winners will be announced regularly throughout the campaign, building anticipation and excitement as the new year approaches. The series will culminate in a finale that marks the arrival of 2025.
Shivi Srivastava, marketing head, Boult, said, “The holiday season is all about spreading joy, building connections, and celebrating the spirit of togetherness. With #BOULTBEYONDJOY, we aim to create an interactive and festive experience that engages our community through creativity, fun, and the warmth of the season. This campaign reflects our commitment to making every moment joyful, just as our products enhance every audio experience.”
Teaser of campaign:
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