Mumbai: Riccaro Corduso, the newly launched uber-luxury fashion brand, proudly unveils its highly anticipated campaign, “Rise Above,” a celebration of resilience, innovation, and timeless elegance. The campaign, shot against the breathtaking landscapes of Ladakh, features an international cast of four models and blends the brand’s core values with a powerful narrative of strength, unity, and grace. The campaign has been launched across Riccaro Corduso’s social media platforms, including YouTube, Facebook, and Instagram, and is supported by a multi-crore investment.
The digital campaign spans over six months and showcases Riccaro Corduso’s commitment to redefining luxury fashion. Shot over 12 days by acclaimed Director-DOP duo Jomin Verghese and Winston Jose under the banner of EBC Originals, the film beautifully captures the brand’s philosophy of silent power, authenticity, and craftsmanship. Alongside the brand film, e-commerce stills and influencer partnerships are also part of the comprehensive campaign to build Riccaro Corduso’s global presence.
Adnan Sayed, Visionary Founder of Riccaro Corduso, shared, “‘Rise Above’ is not just a campaign—it’s a philosophy that captures the essence of timeless elegance and the indomitable human spirit. Through this initiative, we bring our vision of luxury with authenticity and purpose to the global stage. We have ambitious plans for ‘Rise Above’ and are committed to maximizing its reach worldwide.”
Faizan Goud, Strategic Founder, added, “This campaign represents India’s potential to set global benchmarks in luxury fashion. By showcasing our craftsmanship and design sensibilities, we aim to make Riccaro Corduso synonymous with understated elegance and innovation worldwide. As part of this vision, we plan to expand Riccaro Corduso’s presence beyond India and introduce our clothing line to international markets. This global expansion will be supported by an extensive promotional strategy, targeting both domestic and international markets to ensure that our campaign resonates globally.”
The campaign, conceptualized by seasoned Creative Director Arindam Roy, emphasizes a blend of creativity, introspection, and personal growth. Arindam shared, “This campaign is deeply personal. ‘Rise Above’ is an attempt to create a silent movement, it represents the fusion of my experience, creativity, and a moment of introspection – in not letting materialistic things control you or your ego. So, I decided to let go of things that have been controlling me. And boy, that felt so liberating. Here’s a thought I want to leave you with – attempt to RISE ABOVE your own story. It is quiet powerful!”
Coinciding with the launch of Riccaro Corduso’s inaugural Autumn Winter/24 collection, the campaign marks the brand’s introduction of luxury menswear, including T-shirts, shirts, and jackets. The collection is available via the brand’s e-store, with plans for exclusive experiential stores to further enhance the customer experience.
Riccaro Corduso invites connoisseurs to “INVEST IN RICCARO CORDUSO” — a collection that promises to remain a rare asset, to be cherished now and forever, rising in value with time.
