Mumbai: BMW Group has appointed Ketan Deorankar as Lead – Media Planning & Strategy, marking a significant addition to the automotive giant’s leadership team. Ketan brings a rich background in digital marketing and performance strategies to his new role, positioning BMW for continued innovation in media planning and strategic outreach.
Announcing the move on his LinkedIn profile, Ketan said, “I’m happy to share that I’m starting a new position as Lead – Media Planning & Strategy at BMW Group!”
Before joining BMW Group, Ketan served as Deputy Manager – Global Brand & Marketing at Royal Enfield, where he played a key role in enhancing the brand’s global marketing initiatives.
Over his career, Ketan has worked with leading organizations such as Digital Vidya, Bajaj Allianz General Insurance, Religare Health Insurance, Ogilvy, and Interactive Avenues, gaining extensive expertise across various domains of digital marketing.
With over nine years of experience predominantly in performance marketing, Ketan has demonstrated success in areas such as:
- SEO Optimization
- Paid Media Campaigns
- Affiliate Marketing
- Digital Partnerships
He has contributed to the growth of brands like SBI Cards, USHA, Matrix Sim Cards, Accor Hotels (across Thailand, Vietnam, Laos, Philippines, Cambodia, and Japan), and IBM B2B (Watson Analytics) during his tenure at IPG Media Brands and Ogilvy.
In his new role at BMW Group, Ketan is expected to leverage his extensive expertise to enhance the company’s media planning and strategic initiatives, driving impactful campaigns and solidifying BMW’s leadership in the luxury automotive space.
