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Zee Entertainment welcomes Harbhajan Singh and Shoaib Akhtar as Brand Ambassadors for DP World ILT20 Season 3

by MN4U Bureau
January 7, 2025
in Marketing
Reading Time: 2 mins read
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Zee Entertainment welcomes Harbhajan Singh and Shoaib Akhtar as Brand Ambassadors for DP World ILT20 Season 3
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New Delhi: Zee Entertainment is all set for the third edition of the highly anticipated DP World International League T20 (ILT20), with cricketing legends Harbhajan Singh and Shoaib Akhtar returning as brand ambassadors for the tournament. The action-packed cricketing extravaganza will kick off on January 11, 2025, with a grand opening ceremony at the iconic Dubai International Stadium, marking the beginning of a month-long cricket spectacle.

Harbhajan Singh, India’s legendary off-spinner with over 711 international wickets, and Shoaib Akhtar, Pakistan’s renowned fast bowler who has 444 international wickets, will once again be seen in their ambassadorial roles, adding star power and credibility to the tournament. The duo has been a constant presence in the league’s journey since its inception, with both players also featuring as part of the commentary panel in previous seasons.

Talking about the return of the cricketing icons, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, said, “The return of cricketing legends like Harbhajan Singh and Shoaib Akhtar as ambassadors brings a lot of significance to the tournament, elevating its appeal for fans across the globe. At ZEE Entertainment, we are committed to delivering world-class sporting experiences to our viewers, and our broadcasting strategy highlights our aim to make premium sports content accessible to audiences everywhere.”

Season 3 of DP World ILT20 will see a highly competitive match-up between defending champions MI Emirates and Dubai Capitals in the opening match. The tournament is set to captivate audiences with high-energy performances from Bollywood superstars Shahid Kapoor, Pooja Hegde, and Sonam Bajwa at the opening ceremony, which will be hosted by Bollywood producer and actor Jackky Bhagnani and Ridhima Pathak. The ceremony will begin at 6:00 PM (local time), with gates opening at 4:00 PM (local time).

Fans can tune in to watch the entire tournament across ZEE’s 15 widely distributed linear TV channels, including &Pictures SD, Zee Cinema HD, Zee Action, Zee Telugu HD, Zee Tamil HD, Zee Kannada HD, and many more. The tournament will also be available for free on ZEE’s OTT platform ZEE5, along with its syndicate partners’ TV and digital networks globally.

The month-long tournament will conclude with the grand finale on February 9, 2025. Additionally, fans attending the opening ceremony can avail of a special offer, purchasing four tickets for just AED 40 exclusively in the general category.

Tags: DP World International League T20Harbhajan SinghShoaib AkhtarZee Entertainment

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