KidZania, the leading global edutainment destination, has announced the appointment of Tarandeep Singh as its new Chief Business Officer (CBO). In this strategic role, Tarandeep will oversee the brand’s key initiatives in Strategic Brand Partnerships, Sales, and Marketing, as the company aims to further innovate and accelerate its global growth.
Tarandeep returns to KidZania after a successful stint in the sports and entertainment industry, where he played a crucial role in driving success and expansion. Prior to this, he served as the Marketing Director at KidZania, where he was instrumental in shaping the brand’s identity and creating memorable experiences for children and families.
“I’m thrilled to return to KidZania in a new leadership capacity at a pivotal time in the brand’s journey,” said Tarandeep Singh. “With a clear vision for growth, I look forward to collaborating with our partners to unlock fresh opportunities, drive innovation in strategic partnerships and sales, and solidify KidZania’s position as a leading global brand. Our mission remains clear: to be the preferred edutainment destination in each market and continue to create impactful experiences for children, families, and brands, while reinforcing our commitment to excellence and long-term value creation.”
With over two decades of experience in the leisure and entertainment industry, Tarandeep brings a wealth of expertise in experiential marketing, strategic brand partnerships, and leadership. His extensive background positions him perfectly to help KidZania continue its journey of global expansion and reinforce its reputation as a top destination for edutainment.
In his new role, Tarandeep will focus on strengthening KidZania’s strategic partnerships, expanding its reach, and enhancing the brand’s offerings to create even more engaging and memorable experiences for children and families worldwide.
