New Delhi: Addressing India’s escalating air pollution crisis, Nirvana Being, a leading clean air solutions provider, has teamed up with Greenr Café, a fast-growing plant-forward eatery chain, to launch the #PoweredByNirvana campaign. This initiative sets a new standard for health-focused, eco-conscious public spaces by creating “Pure Air Zones” within Greenr Café locations, ensuring patrons enjoy a safer dining experience with high-quality indoor air.
As part of the collaboration, Nirvana Being has installed advanced ventilation, filtration, and automation systems in Greenr Café’s Greater Kailash and Vasant Vihar branches. These systems maintain optimal indoor air quality, shielding patrons from harmful pollutants. Real-time displays of AQI (Air Quality Index), PM2.5, and CO2 levels at each location ensure transparency and environmental accountability, enhancing the café’s commitment to wellness.
Speaking on the collaboration, Jai Dhar Gupta, Founder of Nirvana Being, stated, “As more people experience health complications due to toxic air, there is a growing demand for safe spaces where they can dine and gather without compromising on health. Our collaboration with Greenr Café reflects a shared vision to offer patrons clean air they can trust, setting a new benchmark for health and safety in India’s hospitality sector. Our aim is to inspire other businesses to adopt similar clean air standards, making indoor air quality a priority in all public spaces for the well-being of our communities. Nirvana Being stands firm on its commitment to providing clean air solutions and creating more such clean air spaces across the nation.”
Echoing this sentiment, Niharika Jain, Founder of Greenr, added: “Air and water are fundamental to human health and existence, and everyone should have the right to access them in their purest form. At Greenr, our aim is to create spaces where people can come together, enjoy wholesome food, and feel their best. With the alarming rise in air pollution, it became equally important for us to ensure our patrons could breathe clean, safe air while they are here. While we await permanent solutions, our association with Nirvana Being has allowed us to take a small but significant step towards providing cleaner air in our Greater Kailash and Vasant Vihar branches, offering a safe haven from the pollution outside.”
Greenr Café, known for its commitment to holistic wellness through food and water, is now extending its focus to clean air, making it a central element of its mission.
This partnership not only elevates the dining experience at Greenr Café but also sets an inspiring precedent for other businesses in India to prioritize clean air in public spaces. By addressing a pressing public health concern, Nirvana Being and Greenr Café are leading a movement towards creating safer, healthier environments for communities to thrive.
