Chennai: Funskool India, the country’s leading toy manufacturer promoted by the MRF Group, has appointed K A Shabir as its CEO, effective January 1, 2025. Shabir, a veteran in the toy industry, has been with Funskool for over 33 years and is an accomplished Techno-Commercial expert, having led departments such as International Business, Manufacturing, Factory Operations, and New Product Development while driving organisational growth.
Sharing his thoughts on the new role, K A Shabir said, “Funskool pioneered the concept of quality and safety in toys and has been instrumental in raising the standards of toys in India. To lead this 39-year-old organisation, which has many firsts to its credit, at a time when it is expanding rapidly, is an honour. As a team, we will bring out interesting and innovative creations to make playtime a delight for children.”
For over a decade, Shabir has been the face of Funskool in the international fora within the toy industry and is widely regarded as one of the expert voices in the Indian toy market. His acumen for identifying market opportunities and devising tailor-made strategies for new customers has helped expand Funskool’s global footprints and boost exports revenue.
Having excelled as Vice President – International Division and Manufacturing, Shabir’s transition to CEO marks a significant step in Funskool’s growth journey. Under his leadership, the company is poised to drive innovation in product development, explore new markets, secure marquee customers globally, adopt advanced technologies to improve toy manufacturing, further sustainability initiatives, and set new standards in the toy industry.
