Mumbai: LenDenClub has unveiled its latest campaign, “Banao Har Din Ho Khaas, Daily Earnings Ke Saath”, designed to create awareness about the benefits of investing in new-age lending products. The campaign emphasizes how daily earnings can help individuals achieve financial stability, enabling them to celebrate the small joys of life while securing their financial future.
The innovative daily earnings feature from LenDenClub allows lenders to earn consistent income, with both interest and principal repayments credited directly to their bank accounts. This steady cash flow can support daily expenses or contribute to long-term financial goals, offering a sense of stability and empowerment to investors.
The campaign features two lighthearted yet relatable ad films, showcasing the transformative power of daily earnings in everyday life. Starring MTV Roadies fame Suchit Vikram Singh, actor Vivek Raaj Sharma (Surrogacy [2021], Bewafai [2023], Freaky Night [2022]), and Deepak B. Daryani (Sikandar Ka Muqaddar [2024], Officer [2018], Bose: Dead/Alive [2017]), the ads blend humor and inspiration, ensuring a strong connection with audiences.
- Video 1: Debit vs. Credit – A Tale of Two Perspectives
The story of Mr. Debit, perpetually stressed by mounting debits, and Mr. Credit, who enjoys peace of mind thanks to LenDenClub’s daily earnings, underscores how financial consistency can flip life from frazzled to fulfilled.
Link to the ad film:
- Video 2: Daily Gifting – The Envy-Inducing Surprise
In this humorous narrative, Mr. Profit’s daily “gifts” leave his envious neighbor curious about the secret to his happiness. The answer? LenDenClub’s daily earnings. The ad cleverly demonstrates how daily income can make ordinary days feel extraordinary.
Link to the ad film:
Commenting on the campaign, Bhavin Patel, Co-Founder & CEO of LenDenClub, said, “We wanted to tell a story that resonates with every individual who has ever felt the weight of financial stress. Through inspiring narratives, ‘Har Din Ho Khaas’ highlights how our daily earnings feature can turn ordinary days into something truly special. At LenDenClub, we’re not just offering a financial product; we’re creating opportunities for happiness and stability, one day at a time.”
Following the success of its previous campaign, ‘Invest Like Hardik,’ featuring brand ambassador Hardik Pandya, LenDenClub continues to innovate with ‘Har Din Ho Khaas.’ The new campaign positions LenDenClub as a partner in financial well-being, empowering investors to live better and stress-free lives.
