Mumbai: ZEE5, India’s largest home-grown video streaming platform, is all set to showcase Tamil Nadu’s iconic Jallikattu events globally this Pongal season. In a unique collaboration, ZEE5 will exclusively live stream the prestigious Jallikattu events from Avaniyapuram on 14th January, Palamedu on 15th January, and Alanganallur on 16th January. The live streaming of these events will offer a global audience the chance to witness the adrenaline-pumping sport that forms an integral part of Tamil Nadu’s rich cultural heritage.
Jallikattu, a traditional bull-taming sport held during the Pongal festival, is a symbol of the bravery, strength, and pride of the people of Tamil Nadu. By streaming the event live on the ZEE5 app, the platform not only celebrates this iconic tradition but also takes the energy and cultural significance of Jallikattu to viewers around the world.
As part of its Pongal celebrations, ZEE5 is offering a special ₹49 monthly subscription pack, making it easier for viewers to access an exclusive content lineup featuring the rich traditions and vibrant stories of Tamil Nadu.
Sivakumar Chinnasamy, Chief Business Officer, ZEE5, and Chief Technology & Product Officer, ZEE Entertainment Enterprises Ltd, shared his excitement about the initiative: “At ZEE5, we are committed to celebrating the traditions and values that shape our diverse country. Tamil Nadu is a key market for us, with its evolved audience base that deeply appreciates authentic and relatable storytelling. This Pongal, we are prioritizing Tamil-speaking audiences with a carefully curated content lineup and a special ₹49 promotional subscription offer, making premium entertainment more accessible. Through our association with such iconic events, we aim to bring this rich cultural heritage to viewers worldwide while highlighting ZEE5’s commitment to regional storytelling and unparalleled entertainment.”
The live streaming of Jallikattu on ZEE5 allows millions of people across the globe to experience the excitement and cultural pride of Tamil Nadu’s most cherished tradition, reinforcing ZEE5’s dedication to connecting diverse audiences through meaningful and entertaining content.
