Mumbai: CloudTV, a TV operating system, has announced strategic partnerships with Aha TV, Mask TV, JOJO, Ultra Jhakass, KLiKK, NeoTV+, and TravelXP. These collaborations aim to enrich CloudTV’s content offerings with diverse, genre-specific programming tailored to the unique cultural and regional preferences of Indian audiences.
This new lineup will significantly expand CloudTV’s content repository, supporting its growing 12-18 million user base and powering over 6 million devices. These partnerships are poised to redefine entertainment in India’s rapidly growing Smart TV OS industry.
“Our goal has always been to provide the best content for the users and expand the range of offerings to our customers,” said Abhijeet Rajpurohit, COO and Co-Founder, CloudTV. “Understanding the Indian market, and with our goal to also support local and regional partners, we want regional entertainment to be more accessible to our viewers. With these partnerships, our users will have access to the most popular and widely spoken languages in the country such as Hindi, Bengali, Tamil, and Telugu. This partnership is aimed at advancing the digital entertainment sector and establishing CloudTV as the go-to platform for Smart TV brands seeking to offer a content-rich experience to their users.”
Highlights of CloudTV’s Content Partners
- Aha TV: Offering blockbuster movies, shows, and originals in Telugu and Tamil.
- Mask TV: Bringing fresh entertainment through movies, series, and unique storytelling.
- JOJO: Delivering engaging and educational programs for kids and families.
- Ultra Jhakass: Featuring Marathi films, shows, and kids’ content.
- KLiKK: Bengali platform with a mix of movies, series, and originals.
- NeoTV+: A FAST channel platform with live TV across news, sports, lifestyle, and entertainment in regional languages.
- TravelXP: A global travel media network offering immersive travel documentaries, destination guides, and lifestyle shows.
In addition to content expansion, CloudTV recently partnered with JioAds to revolutionize Connected TV (CTV) advertising in India. This collaboration promises innovative advertising solutions tailored to India’s diverse market, delivering value to both advertisers and consumers with content that resonates.
CloudTV’s adoption rates reflect its success, with 50% market share in Northern India and 35% in Western India. Featuring a user-friendly interface and seamless channel navigation, CloudTV bridges the gap between technology and entertainment, delivering personalized Smart TV experiences that cater to diverse audience preferences.
