Mumbai: Third Wave Coffee, a coffee-first QSR brand in India, has announced the appointment of Akshat Arora as its new Marketing Director. Bringing over 14 years of experience in marketing, brand strategy, and business growth, Akshat’s expertise is set to elevate the brand’s market position and deepen its connection with coffee enthusiasts nationwide.
In his new role, Akshat will lead strategic initiatives to enhance brand resonance, expand digital outreach, and strengthen consumer engagement across online and offline platforms. This appointment aligns with Third Wave Coffee’s ongoing expansion, as the brand recently celebrated the opening of its 125th cafe and continues its growth across India.
Rajat Luthra, CEO of Third Wave Coffee, welcomed Akshat’s appointment, stating, “We are delighted to welcome Akshat to the Third Wave Coffee family. His extensive experience and innovative approach to business strategies make him an invaluable addition to our team. Given the opportune stage the brand is at, we look forward to partnering with him as we embark on the next phase of our journey. We are confident that Akshat’s leadership will elevate our marketing strategies and deepen our connection with coffee enthusiasts nationwide.”
Akshat Arora, on his new role, said, “Third Wave Coffee has already defined India’s coffee culture with its specialty coffee offerings and customer-first approach. I am excited to join this remarkable journey and contribute to the brand’s next phase of growth. My focus would be on creating a deeper preference for the brand and driving brand love as we continue to innovate and grow. Together with the team, I am committed to strengthening the brand’s legacy of transforming how India experiences coffee.”
Akshat’s prior experience includes driving growth for renowned brands like Tim Hortons, Bisleri, and Jaguar Land Rover. With a proven track record of navigating competitive markets across diverse sectors, Akshat’s addition comes at a pivotal time for Third Wave Coffee as it seeks to solidify its leadership in India’s specialty coffee market.
With over 125 outlets across 10 cities, Third Wave Coffee is on a mission to lead the specialty coffee segment in India by prioritizing quality, consistency, and community engagement. Akshat’s strategic vision and leadership are set to further this goal and shape the brand’s next chapter of success.
