Singapore: BBH Singapore has announced the appointment of Stéphane Missier as its new Chief Strategy Officer. A seasoned strategist with over 20 years of experience, Missier transitions from Wieden+Kennedy New York, where he served as Group Strategy Director, overseeing campaigns for brands like Nike, Team USA, FanDuel, and Bud Light.
Missier steps into the role following Chris Chalk’s departure in December and will lead a team of 12 strategists, collaborating closely with Chief Creative Officer Sascha Kuntze and Managing Director Sid Tuli. He will be instrumental in advancing BBH Singapore’s global vision, working with high-profile clients such as Samsung, Nike, UOB, and Income Insurance.
Reflecting on the appointment, Tuli remarked, “I’m so grateful for everything Chris did for us over the last three years and I wish him all the very best as he relocates back home. Stéphane is an incredibly talented and highly experienced strategist that has shaped some of the most culturally significant campaigns of the past decade. He’s lived and worked in 8 countries before Singapore, helping build the biggest brands anywhere, and he is exactly the type of talent we need to take us forward.”
BBH Singapore has recently solidified its position as a leading global agency, garnering accolades including six awards at the Campaign Agency of the Year Awards: Southeast Asia, a Gold at the WARC Awards Asia Pacific, and recognition at Kantar’s Global Effectiveness Awards.
Missier expressed his enthusiasm, saying, “BBH Singapore is building a global agency for a new era. Its commitment to building a culture where difference thrives and embracing the diversity of its clients sets it apart from the crowd. I’ve always considered myself a black sheep and have long admired the work of BBH. I’m thrilled to join the flock and begin this exciting journey.”
