Mumbai: Max Level, a PR and marketing agency specializing in gaming and esports, has been announced as the official PR and communications partner for Specter, an innovative backend platform developed by Dirtcube Interactive. This partnership aims to strengthen Specter’s brand presence, highlighting its transformative solutions for game developers and marketers in the gaming industry and beyond.
Specter, a comprehensive backend platform, streamlines game development by integrating vital services like player progression, game economy management, automated achievements, leaderboards, LiveOps, and more into one unified system. By doing so, it empowers developers to build scalable and immersive gaming experiences efficiently, reducing complexities in game development.
Dirtcube Interactive, headquartered in Navi Mumbai, has been a trailblazer in game development and technology innovation. Their portfolio includes hyper-casual games, development and art services, and cutting-edge products like Capshot—a social meme-sharing platform—and GameStarz, an open-world mobile gaming arena. The launch of Specter represents a significant step in their mission to empower the global gaming ecosystem.
Pravan Parikh, Co-Founder & Product Lead at Dirtcube Interactive, shared his excitement about the collaboration, “We are delighted to collaborate with Max Level as our PR and communications partner. Their deep understanding of the gaming industry and strategic approach will be instrumental in amplifying Specter’s reach and impact. Together, we aim to bridge gaps in the game development ecosystem and make game development more accessible, efficient, and rewarding.”
As part of the partnership, Max Level will execute targeted PR campaigns to elevate Specter’s visibility and showcase its innovative features. The agency will focus on media relations, content creation, and strategic communications to position Specter as a game-changing solution within the industry.
Commenting on the mandate, Siddharth Nayyar, Co-Founder and Chief Revenue Officer at Max Level, said, “Partnering with Dirtcube Interactive for Specter is an exciting opportunity for us. Specter is set to transform the backend infrastructure of game development, and we are committed to showcasing its innovative capabilities to the broader gaming community. Our goal is to enhance Specter’s visibility and establish it as the go-to solution for developers seeking a comprehensive and scalable backend platform.”
Max Level has established itself as a leader in the Indian gaming, esports, and tech markets. Its diverse portfolio includes brands like NODWIN Gaming, S8UL, KRAFTON, ESL Faceit Group, ASUS ROG, Jio Games, and Saudi Esports Federation, among others. Beyond PR, Max Level provides end-to-end services, including campaign management, influencer marketing, IP building, video production, and consultancy.
